Dr. Valerie Kijewski

  • Professor of Marketing and Strategy
  • New Ventures Consultant
  • Co-Developer of the Innovation Audit

Valerie has over 30 years of experience in business and market strategy where she has assisted companies in the development and testing of new ventures and product concepts. Valerie is a former Vice President of the Strategic Planning Institute (The PIMS Program), where she led a research and consulting practice in market share strategies and industrial marketing. Her research on the dynamic structure of share movement in competitive markets was hailed throughout the U.S. and Europe as groundbreaking, and resulting in the term “K ratio” being applied to the phenomena by business strategists. Among her clients were/are M&M/Mars, Kal Kan Pet Care, Keebler, duPont, Medtronic, Nestle, Hillenbrand Industries, General Electric, and National Technical Systems and more than thirty early stage  technologies ranging from nano gels, green plastics, big data analysis, to human cell regeneration. 

Valerie was honored as the ‘Cahners Publishing Company Research Fellow’ by the prestigious Institute for the Study of Business Markets at Penn State University for her work in industrial marketing. Over 50,000 marketing executives have requested her extensive publications in the field of marketing communications. Her research has appeared in such journals as the Journal of Business, Industrial Marketing Management, Journal of Pricing, Journal of Business-to-Business Marketing and the International Journal of Purchasing and Materials Management.

Valerie’s work is currently focused on the Nelson/Kijewski Innovation Audit – an instrument she developed to measures a company’s capacity for innovation as a system of key objectives that must be achieved in value identification, business design, and value realization processes in order for a company to consistently achieve market success.